Starting a new business can be very challenging. Where do you start? How often do you need to post? How do you get followers and how do you convert followers to customers?
My name is Tatyana Effa and I am the founder of All Things Savvy. All Things Savvy is a Premium Synthetic hair brand that started in late 2017 to meet the growing demand for affordable protective hairstyling options for black women.
I set up the Instagram page in 2016 but did not start my business fully until July 2017
It took 2 years. It was slow when we started in 2017 but it picked up a bit in early 2018. There was a sudden spike in 2018 when we started spending more money on marketing and the growth became steady from then. We have plateaued for now.
We started spending money on Instagram ads* which made more people discover us and even converted more sales. We also started investing in influencer marketing*.
We post better quality content: clearer pictures and videos. We also post shareable content. We used to run giveaways but we don’t do that anymore.
We post relevant content on our stories and feed.
On our feed, you will find a post advertising our product, one educating on how to use or style our products and random posts that members of our community relate to or something funny.
On our stories: We post quizzes, games, hair posts etc
I’d say my biggest challenge was growing on a tight budget. It was also difficult getting customers to trust us without a physical store.
Yes, it has. As our followers have grown, so has our sales although I don’t know the exact ratio. Our follower count also made it easier for people to trust and buy from us.
I’d like to work with a mega influencer and also to go international. We are currently working on that.
Be consistent, keep trying to improve whatever you put out. Be patient as well, still learning tho.
Instagram ads are posts that businesses pay to have Instagram serve on user feeds. Instagram ads show up on users’ feeds, stories and explore pages. They look like normal posts but always contain a ‘sponsored’ label to indicate that they are ads. They often feature CTAs like profile links and product catalogues.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
The next episode in our series drops next week.